With June marking 50 years since the New York Stonewall Riots that changed the course of LGBTQ+ history, Pride 2019 gained a lot of extra traction & so too, did the brands aligning themselves with the event. Pride has become bigger business than ever before. Research by Reboot Online reveals that 29 percent of companies […]
“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” – Tim Berners-Lee, W3C Director and inventor of the World Wide Web. As the above quote from Tim Berners-Lee illustrates, accessibility, far from being a pc fad, in fact underpins the very invention of the world […]
Anyone familiar with editing spreadsheets is used to being confronted by the popup “Are you sure you want to delete this column?”. In Berlin this question has recently taken on much more real world significance. The city’s iconic Litfaßsäule are under threat of permanent removal on grounds of fading structural integrity & threats to public […]
From the outset, as the tagline on our website states, our focus has been on “Applying Digital Marketing Expertise To Your Business’’ not in applying pretentious digital marketing titles to our roles! In recent years, the proliferation of pretentious titles (often self-appointed) of so called experts in the digital marketing world, has served to […]
Many companies struggle with adapting their marketing strategies to the digital landscape. This is completely understandable when one considers the number of new apps we are bombarded with every day. This is why urbane planning of your firm’s marketing efforts is of the utmost importance. The Plan Evaluation of where your current & previous activities […]
Design – of both brand work and websites – is one of the four core services we have been offering clients for over 25 years. It is a heavily collaborative process (client input at every stage is vital) which begins by identifying the core aim. At Prosperous we have honed our specific design process through engaging with a […]
Even if 2017 was a bumper year for your firm from a marketing perspective, it is still advisable to assess, rethink and tweak your marketing strategy for 2018. This can sometimes be difficult to do objectively which is precisely why we created our triage service. We can help you to take a step back and […]
At this time of year, many workers are compelled to take part in team building activities as an element of their office Christmas parties. Although such exercises are well intentioned, they often lack thorough planning and can be one-off events. The risk in limiting such initiatives to annual events is that instead of fostering or […]
The Prosperous Management team have long been advocates of Continuous Learning – both for ourselves & our clients. In addition to keeping abreast of industry changes & up-skilling, we highlight the importance of this mindset to those with whom we consult. We pride ourselves on having created & maintaining a culture of continuous learning. This […]
What connects Prosperous Marketing to Napoleon’s army? This may seem like an unusual question to pose at the beginning of this article. Admittedly, at first glance, parallels between Napoleon’s army and Prosperous Marketing aren’t self evident (excluding quips about Napoleon complexes). However, upon closer inspection the two are in fact linked. The answer to the above question […]